Using social media to promote your Kickstarter campaign can be a powerful way to boost the amount of backers you get. But, it’s important to do it right.
Set SMART social media marketing goals and track them to see how they’re progressing. Then, you can adjust your strategy as needed to make sure your campaigns are successful!
Set SMART social media marketing goals
A strong social media strategy is an essential part of any crowdfunding campaign. It can help you reach more backers, increase brand awareness and boost your revenue. The key is to set SMART goals that are specific, measurable, achievable, relatable and time-bound.
The first step to setting SMART social media marketing goals is to identify the metrics that matter most for your business. These include traffic, e-mail subscriptions, website conversions and click-through rates. You can track these metrics using a variety of tools, including Google Analytics, Hootsuite Insights and Sprout Social.
Next, create a social media content calendar that aligns with the major stages of your campaign. This will make it easier to track all the promotional activities that are leading up to your launch day.
You should also take the time to analyze which posts on your social media channels perform best. Look at the number of pledges and engagement that they drive to learn which ones resonate most with your audience.
Once you have a sense of what type of content is working, it is important to iterate on these posts. For instance, if your post drives a lot of pledges but doesn’t get as many shares, it may be time to try a different approach.
Another way to track your social media performance is by tracking your traffic and backers on Kickstarter. This can be done by adding a tracking ID to your Kickstarter page and analyzing the data in your social media dashboard.
Track social media metrics
Whether you’re launching a Kickstarter campaign, building an ecommerce store or just looking to increase your business’s visibility online, social media is one of the most important marketing tools available. As a result, it’s essential to track social media metrics and optimize your channel accordingly.
Having a clear set of metrics to track will help you make informed decisions and drive a better customer experience. These include social reach, engagement, conversions and traffic.
You’ll want to start tracking your social media engagement by analyzing the number of likes, comments, retweets and shares that you receive from each post. This will help you to understand what content is working best and how you can improve your social strategy for your next campaign.
Another important metric to track is virality rate. Virality rate is the percentage of people who view your post more than once, which means that they’re finding it interesting and sharing it with others.
There are a few different ways to calculate your virality rate, including by counting impressions and multiplying them by the number of shares. However, one of the most popular and effective ways is to use a social media analytics tool.
While tracking social media metrics can be challenging, it’s crucial to do so. This will help you create a strategy that’s optimized for your goals and budget. It’s also a great way to spot trends that may impact your business.
Optimize your channel
Whether you’re an artist, an entrepreneur or a company, social media marketing is a key component of a successful Kickstarter campaign. However, many campaigns fail because they lack a well-defined strategy.
One of the most important things to understand when it comes to Kickstarter social media marketing is that you’re not just reaching out to backers. You’re also attracting new organic website visitors through search engines.
Start by looking at the keywords your target audience is using online to find solutions to their problems. If you can create content that answers their questions, you’ll be able to get their attention and drive them to your site.
Once you’ve created your content, it’s time to optimize it for the platforms your audience is active on. For example, you’ll want to use hashtags on Instagram that are relevant to your brand.
Make your posts more engaging by adding a variety of images and video. This can include a behind-the-scenes look at your product’s creation or a quick peek at the design process. You can also show off a new look or style, add a countdown sticker and tag products from your catalog.
Another way to optimize your channel is by using referral tags. These allow you to track where your traffic is coming from, and can help you see which links are generating the most pledges.
Build subscriber community
Before you launch your campaign, it’s a good idea to build up a subscriber community. This will give you a head start on fundraising when the time comes and ensure that you have a base of support behind you before the campaign even starts.
One of the best ways to build an email list is by using a dedicated email management solution. This will keep you safe from spam bots and will provide you with analytics every time you send a campaign, including the number of people who click links, open the emails, and unsubscribe.
You can use this data to improve your marketing strategy in the future, and it will be a lot easier to find out what works and what doesn’t. You can also get more specific by targeting your email marketing based on things like previous purchases, website traffic and mobile app activity.
The most successful Kickstarter campaigns are those that focus on building a subscriber community, not just showcasing their products and services. Creating VIP groups on social media where you can offer exclusive content or rewards will make your subscribers feel special, and this is the perfect way to get them excited about your project.
It’s also worth considering using Instagram’s Live video feature to showcase your product in action. Not only does this give you the chance to create a more engaging experience, but you can also earn badges that can be redeemed for prizes.
Create Instagram channel
One of the best ways to build a solid Instagram following is through user-generated content (UGC). Users love sharing their experiences with your product and helping to humanize your brand. It also boosts conversions in your online store.
You can use UGC in a number of ways, from simple challenges and contests to inviting followers to post on your account. The key is to make it easy for people to get started.
Create a branded hashtag that encourages your followers to share their experiences with your products. For example, Red Bull has racked up almost 500,000 posts using their tag, #givesyouwings, to promote their products and increase engagement.
Another way to encourage UGC is through video. A growing number of businesses are leveraging the platform’s video features, including Reels (up to 60 seconds) and Instagram Stories.
The most important thing to keep in mind when using video on Instagram is to make sure you’re utilizing Instagram’s native tools. For example, Reels have the ability to link back to your website and can also be embedded in your blog posts.
It’s also a good idea to cross-promote your Instagram content on other channels, like YouTube and Pinterest. However, be careful not to promote a competing platform through watermarks. It’s also a good idea to use an analytics tool that tracks your performance across multiple channels. These tools can help you refine your social media marketing strategy as your campaign progresses.
Share your crowdfunding campaign in facebook groups
The most successful crowdfunding campaigns build a community around their campaign and develop relationships with their audience. You can do this by sharing your campaign in Facebook groups and building relationships with people in those communities before launch day.
A great place to start is with Facebook groups that are related to your niche. They’re full of active, engaged users who are interested in the products that you make. These are the people who are most likely to pledge to your project, so engage with them and form real relationships.
You can share your campaign in these groups by posting a link to your landing page and asking people to subscribe. It’s a simple way to get more people into your campaign without going overboard with marketing.
Don’t forget to ask friends, family members and contacts to share your campaign as well! Having their friends spread your campaign will help you reach more potential backers and increase donations.
It’s also a good idea to use social media to drive sales on holidays like Thanksgiving and Black Friday. These are two of the biggest retail sale days of the year, and they’re a perfect time to promote your campaign. For example, Cocokind posts lighthearted memes to its Instagram account during these holidays to drive sales.
File your patent so you can talk on social media without fear of inadvertent disclosure
Filing a provisional patent application before talking about your invention on social media or making any public disclosures can help protect your invention. This is because once a patent application is filed, you have a “patent pending” status, which can serve as evidence that you made a concerted effort to protect your invention. However, it is important to be mindful of what you disclose on social media or in other public forums, as you may still be at risk of making an inadvertent disclosure that could impact the novelty of your invention and affect your ability to obtain a patent. When discussing your invention publicly, it is recommended to avoid revealing details that are not already included in your patent application and to consult with a patent attorney to ensure that your rights are protected.
