If you’re struggling to sell your product on Kickstarter, then you may want to consider a few simple ways to hack your direct sales strategy. These tactics can help you boost sales without breaking the bank.
One way to do this is by making customers feel special and letting them know that you value their business. By making them feel valued, you can keep them coming back to your site and sharing their experience with friends.
Pop-up chat box on landing page
If you’re looking for ways to boost your conversion rates on your landing page, a pop-up chat box is a great place to start. It’s a versatile and engaging way to connect with visitors in real-time and help them buy what they need from your business.
A conversation with a human can be incredibly helpful, especially when customers are on the hunt for the perfect product or experiencing an issue with their order. A live chat window provides the opportunity to have a human answer your questions, and it’s a way to build trust and rapport with your visitors.
When deciding whether or not to implement a chat box on your landing page, it’s important to consider the pages you want to target and how long people are on those pages. Ideally, a chat box should appear after 15-30 seconds of a person being on the page. This is just enough time for them to skim the page and formulate some initial questions.
You can set up your pop-up message to appear on any page, or you can select certain pages for it to hide on. You can also choose a trigger and a message text, so it’s important to make sure that you pick the right option for your needs.
When it comes to a landing page, the most important thing to remember is that people are usually looking for something and will be more likely to convert if they can find what they’re looking for quickly and easily. This is why a chat box that’s easy to use and provides good customer service can be incredibly effective. It can be the difference between an abandoned campaign and a successful one.
Add Chat with us buttons to campaign page
One of the most fun parts of a Kickstarter campaign is being able to interact with your backers. But it’s not just the chatty kitty that can put a smile on your face; there are several other ways you can engage with your supporters. To get the most out of your time with your backers, we recommend taking the time to learn about their specific needs and preferences. Once you have done the research, it’s time to implement a winning strategy. We’ll help you get started with a free consultation and free copy of our guide to launching a successful Kickstarter campaign.
We’ll also provide you with an up to date list of the best tools and services to help you succeed. We’ve got you covered with everything from marketing strategies to design, development and support.
Rewards to drive sales
A key to successful Kickstarter projects is the right rewards. They make backers feel special, and they give them a reason to stay engaged in the project. They also make it easier for backers to back the project again.
Rewards can be as simple or complex as you want, and they should fit with the overall theme of your project. For example, if your product is a smart wallet, you might offer a thank you note and a wallet ambassador badge. You could even add a secret perk to your rewards that only backers who are early adopters or loyal backers will get.
If you are offering something unique, such as a behind-the-scenes souvenir or custom work, then you might want to include a copy of the final product. Often, these rewards are the most popular and can boost your sales significantly.
It is important to remember that in the eyes of the law and the courts, backers are customers rather than a creator’s benefactors. This is because when they back a project, they are accepting an offer, and a contract is created.
Moreover, if you are using a rewards-based crowdfunding platform like Kickstarter or Indiegogo, then you are legally obligated to deliver the rewards you promised to your backers. In fact, several US states’ attorneys general and the Federal Trade Commission have issued legal actions against project creators who have failed to fulfill their promises.
You should consider adding time urgency to your rewards, which can encourage backers to hurry up and buy them. You can do this by setting a time limit on your rewards, or by allowing backers to change their reward after a certain period of time. It is also possible to set a limit on the number of units that backers can receive. These limits will help you increase your conversion rates and improve your bottom line.
Make customers feel special
A good customer experience can turn a buyer into a loyal supporter of your brand for life. However, a bad one can put them off for good. This is why delivering an outstanding service is so important for retaining customers and reducing churn.
One of the best ways to make your customers feel special is to send them a personal, handwritten note after each transaction. This is a cost-effective way to show them you value their business and that you appreciate their loyalty.
Personalized notes can be sent to customers for their birthdays, holidays or to thank them for their business. They’re also a great way to get feedback from your customers about how they think you could improve your product or service.
This can help you tailor your customer experiences to fit their specific needs, which will help them remain loyal to your brand. Then, you’ll be able to keep them coming back and sharing their experiences with friends.
Another way to make your customers feel special is to offer them exclusive discounts or offers. Whether you’re offering them free upgrades or digital shopping coupons, you can use this strategy to increase customer retention and boost sales.
By providing exclusive deals and discounts, you’re showing your customers that you value their business and that they deserve it. It’s an easy way to get their repeat business and ensure that they stay loyal to your brand.
For many small businesses, it can be expensive to offer branded merchandise or other customized items as rewards. This is why you need to have a plan in place for how you’re going to make your customers feel special without spending too much money.
Add a sense of urgency to buy
Adding a sense of urgency to your campaign is an excellent way to motivate potential customers to take action. Using FOMO tactics like limited time offers, buy before the campaign ends incentives, or exclusive early bird deals can help drive conversion. These tactics can also be boosted by retargeting ads.
In addition to offering a sense of urgency, mindful follow-ups can help to make your campaign feel personal and friendly to potential backers. You want to create a sense of connection by speaking to them in the first person tense and making sure they know that they have only a few days left to back your project.
In addition, you can also build an email list to keep in touch with potential customers. This is important because it allows you to send them updates about your product and promotions. You can also use this list to track which emails have worked best and send them more targeted ones in the future. Using this method can really improve your marketing results and increase your sales.
Tout Your Patent-Pending Status with Your USP
Touting your patent-pending status can be a useful way to promote your business and set your product or service apart from competitors. By emphasizing your patent-pending status, you can showcase the unique features of your product and indicate to potential customers and investors that you have taken steps to protect your innovation. Your patent-pending status can also be used as part of your Unique Selling Proposition (USP), which is a key aspect of your marketing strategy that sets you apart from others in your market. For example, you can highlight the advantages of your product or service over similar offerings and emphasize the fact that your innovation is protected by a pending patent. By leveraging your patent-pending status in your marketing and promotional efforts, you can help build trust and credibility with your target audience.
