Your crowdfunding campaign page is the first thing your backers will see. It needs to be easy to understand and show them how your product will help them.
It also needs to be appealing and make them want to support your project. Luckily, there are a few things you can do to hack your Kickstarter campaign page to achieve these goals.
1. Research
If you’re launching a new product, the crowdfunding industry is a great place to get it off the ground. It’s a low-risk way to test a market before spending significant resources on a marketing campaign, and it can lead to thousands of new organic website visitors throughout your campaign.
But before you go live, it’s important to optimize your campaign page for success. Kickstarter and Indiegogo offer a number of different features that you can use to your advantage.
With Kickstarter, you can also create a pre-launch page, which gives your backers the chance to get in on the action before the main page goes live. It’s an excellent way to build hype, turn your supporters into followers, and keep them up to date with your progress.
A good pre-launch page will also have a few things in common with the main page: a well-written video, a clear and consistent logo, and an attractive first picture of the product. These are all critical to the success of your campaign, so take your time and put them together with care!
Then you can focus on the rest of your page. This will ensure your backers have a smooth experience when they arrive on your page and understand what’s in store for them. It will also help them feel comfortable that they’re making a good investment in your project. Then they’ll be more likely to back it.
2. Structure
Your campaign page is one of the most important tools in your marketing arsenal. It’s the first point of contact your audience will have with your project, and it should grab their attention and make them want to learn more.
A good campaign page is easy to navigate and shows backers the benefits of backing your project quickly and simply. They should be able to see what they’re getting for their money and who the people behind your project are.
An effective campaign page should include a colorful, high-resolution image that captures their curiosity and sparks an interest in your product. You can choose to use a photo that best represents your vision or one that focuses on the main features of your product.
Besides a high-resolution image, you should also include a few visuals that illustrate how your product works or what it’s like to use. Animated GIFs that show how your product functions or images of your product in action are both great ways to convey your message and build trust among your audience.
You should also include a technical specifications chart that makes it easier for your backers to determine if your product will meet their needs. This chart can help them compare your product to similar products or make an informed decision before they pledge their money.
Finally, you should also provide a timeline for how you plan to deliver your rewards. This creates a sense of urgency for backers and gives them an idea of how long it will take to receive their rewards.
3. Goal
Before you start your campaign, you need to have an idea of what you want it to achieve. This should be a goal that is realistic, but it also needs to be something that you can motivate your backers to do.
Whether you are raising money for a physical product, a game, or any other type of project, it is important to set a realistic goal that will be achievable but still provide a challenge. This way, your backers will be more likely to make a contribution.
To get this amount, you need to calculate the cost of creating your product and shipping it. Additionally, you need to estimate how much it will take to support and maintain your campaign.
This can include costs of marketing, PR, online advertising, etc. Once you have this information, you can begin to develop a plan for how to market your product and reach your funding goal.
If you are launching a physical product, it is essential to create an image that catches people’s attention and gets them interested in the product. This can be done through the use of great images and text that is clear and easy to read.
In addition, a good image can help increase the number of backers you receive on Kickstarter. This is because people tend to share images more than any other content on social media sites, so a strong, captivating image can be an effective way to drive traffic to your page.
4. Authority
If you’re going to put a testimonial in your Kickstarter campaign page, it better be the best one you can find. And that means it should have a good storyline, be interesting and informative, and tell the tale of a company or product that has a track record for producing quality results.
The best testimonials aren’t just good – they’re also entertaining to read. They’re a fun way to introduce visitors to your brand and show them what others have experienced with your products or services. You can even get creative and include video testimonials for a more immersive experience.
Creating the most impressive testimonial requires a bit of research and a little elbow grease. But it’s a worthy undertaking that will reap rewards when the dust settles on your next crowdfunding campaign.
Testimonials are one of the most effective marketing tools available. The best ones are the ones that speak to a specific problem or issue that you’re trying to solve. The most memorable testimonials are the ones that demonstrate how your product or service has made a positive impact on your customers’ lives.
The best thing about a well-crafted and high-quality testimonial is that it’s relatively inexpensive to acquire. A good testimonial can be used in many different ways, from your website to your sales materials to your shareholder communications.
5. Testimonials
The most successful Kickstarter projects are often the ones with a few gimmicks up their sleeve. Including some of the more interesting features can make your campaign page stand out from the crowd and increase your chances of funding.
One of the most effective and inexpensive tricks is using testimonials. These can come in a variety of forms, from a simple one-sentence quote to a long form, well-written video.
Testimonials are a great way to show your backers how much you care about them and what a difference your product will make in their lives. These are also a fun and exciting way to engage your backers, as you will have the opportunity to tell them about your new project, which is one of the best ways to generate hype for your upcoming launch.
There are many things that can make a good crowdfunding campaign great, but the most important thing to remember is to keep it fun and engaging for everyone involved. This is crucial to the success of your campaign and can make or break your efforts to raise funds for your new venture.
To get started, check out our list of best Kickstarter tools and tips, or read more about the process in our comprehensive guide to crowdfunding on the web.
6. Chat button
A chat button is a great way to engage your website visitors. It takes them straight to a messaging app such as Facebook Messenger or WhatsApp, and allows them to start a conversation with you.
The best chat buttons are easy to use, and come with a number of features. For example, they can show whether a person is online or offline, and let them book future chats with you via email if they’re not available.
Another feature of a chat button is that it can be easily customized. You can change its color, shape, and location on your site to fit your design.
One of the latest trends in chat button design is to use a stylish symbol or image, such as a floating speech bubble or a subtle speech mark. Using these symbols is a good way to flex your design creativity, but they can be confusing if users don’t understand what they’re clicking on.
Using a simple text-labelled button is also a good option, as it’s less obtrusive and easier to read for the visually impaired. A text label will help your site’s users understand what the button is for, which can help you convert backers more effectively.
The Kickstarter live stream chat functionality allows backers to ask questions and upvote them if they’d like to hear a response from the creator. This makes it a great way to build a community around your project. But it can be tough to deal with trolls, so it’s a good idea to encourage participation and respond to questions quickly and efficiently.
