The Kickstarter platform is one of the most popular and successful crowdfunding platforms for creative projects. It can fund everything from an indie movie to a fancy spork.
The first step to doing kickstarter is deciding on your project and setting your funding goal. Once that’s done, you can begin promoting your campaign.
1. Decide on your project
Before you start a Fintech or Insuretech project, it’s important to decide on what your product is and whether it meets the regulatory requirements for the area where you will be operating. If you’re launching an app that will be used in Europe, for example, you need to make sure it is compliant with the GDPR act and other regulations.
You can find out more about the regulatory environment for Fintech by contacting a lawyer or legal expert in your country. They can help you understand the laws that are in place and recommend steps that you can take to comply with them.
Developing a good public relations strategy for your Fintech or Insuretech project is also important. It can include getting your name out there by contacting bloggers and online publications that might be interested in covering your project. You can also use social media to promote your project, if possible.
To get backers to fund your project, you’ll need to have a solid marketing plan that includes an attractive, informative campaign page and compelling rewards. Your campaign page should have a clear, engaging image that represents the look and feel of your product. It should also tell your story and explain why you need the funding.
One way to help your campaign stand out is to create a high-quality video that shows off your product and provides a strong sense of what it’s like to experience your product. It’s especially helpful if you have a lot of photos of your product and can offer them in a slide-show format.
Another good tip for making your campaign more appealing is to offer rewards at different levels of support. This can be a great way to make people feel like they’re investing in your project and it can make them feel good about their decision to support you.
2. Create your campaign
A kickstarter campaign is a great way to raise funds for your project. It also provides an opportunity to connect with your target audience and build credibility in the world of crowdfunding.
A successful kickstarter campaign requires a strong marketing plan. It can include social media campaigns, email newsletters, pay-per-click advertising, and more. It also needs to be backed by a team of experts who understand the ins and outs of the platform.
It is important to set a realistic funding goal. This is because backers want to feel like they are investing their money in something that is worth it. You should also make sure to list out all the costs you will incur as a result of your campaign.
This will help to ensure that you are able to meet your goals and get back the money you need to complete your project. You should also create a clear timeline for delivering the rewards to your backers.
Your campaign should also explain why your project is important and why people should support you. This can include explaining how your product will benefit a specific group of people or how it will be beneficial for their lifestyle.
Using video is another way to stand out on the Kickstarter platform. A video can be a quick way to introduce your project and convince potential backers to pledge.
It can also be a good idea to make a personal appeal to potential backers and encourage them to share your campaign with their networks. Many people on the platform are looking to support projects with a story behind them.
Your campaign should be easy to navigate and include a variety of different rewards for your backers. This is especially true if you are selling products or services. You can include items at lower price levels as well to attract the attention of more budget-conscious backers.
3. Set your funding goal
Whether you’re fundraising a new product or a marketing campaign, setting the right goal is essential. The wrong funding goal can cost you money, and even more importantly, it can mean failure of your project.
The key to a successful kickstarter campaign is to set a funding goal that is both realistic and attainable. You should consider the amount of money you need to create your product, any costs associated with launching your project and your project’s time frame.
A good rule of thumb is to set a minimum funding goal that is at least 5X the production amount you need to complete your project. This will give you enough money to pay for the initial setup of your project and a decent amount of extra to cover unexpected costs like marketing and shipping.
You’ll want to include a clear and well-thought out description of your project, including the objectives you have in mind for your project. This will help potential backers understand what you’re trying to achieve and how your product will benefit them.
In addition to defining your project, you should also think about the kind of rewards you can offer backers as a way of enticing them to pledge their hard-earned cash. This could be anything from a personalized thank-you note to invitations to a launch party or performance.
You may also want to include a video or a photo gallery of your products, and consider offering free samples to anyone who makes a donation. This will show your appreciation for their support and entice them to come back and check out what else you have in store.
4. Create your campaign video
A good Kickstarter video is a powerful tool that enables you to convey your product’s concept in a short and engaging manner. Moreover, it also provides you with an opportunity to reach out to more people. Hence, it is essential to plan your video carefully in order to get the desired results.
In your video, make sure to tell backers what problem you’re solving and how your product can help them. This will give them a sense of belonging, and they will be more likely to support your project.
As a rule, successful crowdfunding videos are those that fuse products with real-life experience. Ideally, your campaign video should be between 2 and 3 minutes long.
Your video should hook the viewer in the first 10 seconds, and then gradually build a storyline that explains your product’s benefits. Then, it should end with a call-to-action (CTA) that encourages viewers to back your project.
The most common mistake that I see in campaigns is that they spend too much time on features, jokes or beauty shots that don’t add value. You should be strict and cut out anything that doesn’t add value to your backers.
You should also include a creative voiceover in your video. This can be a funny or informative voiceover that helps your audience relate to your project better.
Finally, you should include a creative CTA that will convince your backers to fund your project. This will be your most important piece of content on the video, so make sure to do it right.
Remember that your campaign video is the most important part of your kickstarter campaign. It can determine whether or not your project is a success, so make it as good as possible!
5. Create your rewards
When you create your Kickstarter project, you’ll be able to select from a variety of pledge options to help you meet your funding goal. Backers can then choose the rewards they want to receive when they back your project.
Depending on your project and the type of product, there are many types of rewards that can be offered to Backers. These rewards can include prototypes, products, swag, and other items that add to the backer’s experience of supporting your project.
Keep your reward options simple and focused. Think about what your backers might want to see in their rewards and make sure you’re targeting the right audience.
If you’re creating merchandise, for example, be aware that design, printing, and shipping costs can quickly add up. Also, consider how much time you can commit to hand-making your rewards. Limit handmade items to a small number of tiers or price them in a high enough tier to justify the time it takes to produce them.
Digital rewards are another good option. These can include PDFs of your comic, digital sketches, social media shoutouts, and more.
It’s also a good idea to consider where in the world you’d like your rewards to be delivered. Worldwide shipping is a complicated process for first-time creators, so you may want to decide up front which countries you’d like your rewards to reach.
Once you’ve decided on the types of rewards that you can offer, you’ll be able to create your tiers and add-ons in the Rewards tab of your project. This is where you’ll be able to itemize the rewards you plan to offer, build up your reward tiers, and organize everything to match your estimated delivery timeline.
